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New online drama, Heart & Soul, targeting working mums launches on Mumspower.com
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- First online soap opera targeting working mums has been launched
- Opportunity for real working mums to win a professional acting contract and lead role on the show
- Social networking functionality on Mumspower.com will enable mums to debate social issues and discuss private concerns
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It’s tough being a working mum. Juggling a career and family life is a difficult and stressful proposition. The demands are never-ending, and the rewards can sometimes feel few and far between, as they are so often followed by yet another request - more pocket money, more overtime, another lift to yet another party, another gadget that everyone else has! It’s no surprise a lot of working mums feel like they’re on a treadmill, constantly running but seldom moving forward. Many working mums persevere at this momentum, determined to find the balance between their career aspiration and a happy family life.
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Taking this very real dilemma as an inspiration, comes the launch of Heart & Soul, an online soap opera targeted at working mothers, which will run weekly on new WebTV channel and social networking site Mumspower.com. The show will explore the lives of four working mothers, touching upon important issues such as childcare, employment and education and, of course, shopping, fashion and friendship. The 10-minute episodes are also set to run on Bebo and YouTube and the site will have its own Facebook profile and group. The episodes on Mumspower.com will also be supported by weekly blogs and video diaries from the characters, giving the community a more rounded view of the characters and the show.
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The soap will give a voice to every woman - the single mother, the widow, the stay at home mum and the girlfriend dating a single father - with each episode examining the challenges they face as modern working women trying to hold together a family.
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Single mum Abby had her son while still in her teens and is now looking to catch up with her education and further her career; Susi, a mother of two, is used to living a privileged life with her property developer husband, but things are about to change and she’ll have to face some harsh realities; Lecturer Jo was completely focused on her career until she met Desi - now she’s playing mum to his troubled son Daniel and there are more problems on the horizon for her; Penny has found herself widowed in her late forties and is struggling with loneliness now her daughter has left for university - she wants to move on with her life, but is unsure how to take that first step. A character has been developed for the fifth working mum and a competition will be launched soon to find a real mum to fill her shoes on the show.
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Mumspower.com will act as a broadcaster for the online drama and the website will provide social networking capabilities for working mothers. This online community will be a place where they can interact with their peers, debate social issues and discuss private concerns in an supportive, empowering environment.
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Trailers of the show and characters can be viewed at http://www.youtube.com/BethMumspower
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