Last month, RealMusic Blog brought you news of the fusion of a Stroke, a N.E.R.D and a perky pop starlet: Julian Casablancas, Pharrell Williams and Santogold. To celebrate the centennial of the Chuck Taylor shoe, Converse herded the trio into a studio to lay down a track and the result is a fresh slice of summer, with Pharrell squealing like Jacko, Casablancas coming through with his customary cool and Santogold showing exactly why she’s leading the pack of 80s impressionists right now…
“My Drive Thru” has little to do with fast food and cars, and far more to do with melody, hooks and feelgood nu-wave pop. The videos shows the trio jumping, spinning and pointing in black & white, all done in old-school animated style with the popsters going from live motion to cardboard cut-outs and back again. It’s all very A-Ha circa 1985, but RealMusic Blog is sure that they’d approve. And if you were worried that these three wouldn’t be able to work together, think again: the melding of old and new talents combined with the indie/hip-hop crossover turns out to be an absolute treat.
It’s fair to say that all of the collaborators are more than a little gushing about the whole thing. “I’ve always wanted to work with Julian and I’m a big fan of The Strokes. Santogold is super-talented and she cares about music so much that it’s not just about sound, it’s a visual aesthetic,” oozes Pharrell, the track’s producer. “Working together on original music that crossed all of our inspirations was completely refreshing and I love the track. As for partnering with Converse, I only wear and support the things that I like. The Chuck Taylor is the golden goose egg.”
But don’t just take his word for it - have a watch for yourself…
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For more on Converse, head on over to www.converse.com
(Clare Lydon)
